What would the cool kids look like a few generations after the apocalypse had ravaged civilization, and a merry band of badass survivors had managed to begin repopulating and rebuilding society? Now that you’ve got that scenario in your head, the answer is they’d look pretty dope, and dressed in MooHong. While I didn’t have the greatest seat at MooHong’s show during Seoul Fashion Week, I could see the ultra cool stroll down the runway. Frankly, I think it’s that sense of ultra cool that has to become the anchor of Seoul’s emerging fashion scene, but that’s the topic for another post.
MooHong had an ultra cool confidence that is irrefutably modern, focused on asymmetric construction, and uncommon cuts. Undoubtedly one of my favorite collections, MooHong kept a rather mild color palette, and managed to never be boring.
We saw blazers that were longer than average, and anything but normal. One blazer I was particularly fond of had lapels on the back, revealing red writing, that I can assume, spelled out the brand’s name. It was just interesting enough to catch my eye, and yet, easily sellable for the client who is still a bit shy about how daring to be when enhancing their style. There was plenty, however, for the fashionable man and woman who’s confidence and bravado already matched their style.
As if that weren’t enough, there was a pleasant androgyny, that didn’t looked forced at all. Instead, it looked sophisticated, and well thought out. It wasn’t a man in a dress, it was a man in a really cool long top with an asymmetrical hem, opting to wear no pants, and layering on a dope blazer. It was genuine, believable, and better yet, sellable. Whether it was menswear or womenswear mattered minimally at best, the traditionally masculine elements complemented the traditionally feminine. The traditionally feminine carried elements of the traditionally masculine. It just worked. Here are some of my favorite looks, from one of the best collections presented at Seoul Fashion Week!